AI Assistant for Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Considerable Preparation Needed

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Core Responsibilities

  • 1Manage tracking and reporting of search-related activities and provide analyses to marketing executives.(Core task)
  • 2Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.(Core task)
  • 3Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.(Core task)
  • 4Participate in the development or implementation of online marketing strategy.(Core task)
  • 5Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.(Core task)
  • 6Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.(Core task)
  • 7Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.(Core task)
  • 8Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.(Core task)
  • 9Create content strategies for digital media.(Core task)
  • 10Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.(Core task)

Top Skills Required

Reading Comprehension
Complex Problem Solving
Active Listening
Critical Thinking
Active Learning
Judgment and Decision Making
Speaking
Writing
Monitoring
Systems Analysis

Knowledge Areas

Sales and MarketingComputers and ElectronicsEnglish LanguageCommunications and MediaMathematicsCustomer and Personal ServiceAdministrativePsychology

Technology & Tools Used

In-Demand Technologies

Adobe PhotoshopAJAXCascading style sheets CSSElasticsearch

Other Tools

Adobe AnalyticsAdobe DreamweaverAhrefs Site ExplorerApache SolrAtlas SearchBing AdsBrightEdgeConductor SearchlightContent management systems CMSCustomer information databasesDrupal

Daily Work Activities

Working with Computers
Analyzing Data or Information
Updating and Using Relevant Knowledge
Making Decisions and Solving Problems
Getting Information
Processing Information
Developing Objectives and Strategies
Thinking Creatively

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