AI Assistant for Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Considerable Preparation Needed

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Core Responsibilities

  • 1Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.(Core task)
  • 2Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.(Core task)
  • 3Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.(Core task)
  • 4Coordinate with the media to disseminate advertising.(Core task)
  • 5Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.(Core task)
  • 6Plan and execute advertising policies and strategies for organizations.(Core task)
  • 7Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.(Core task)
  • 8Prepare budgets and submit estimates for program costs as part of campaign plan development.(Core task)
  • 9Contact organizations to explain services and facilities offered.(Core task)
  • 10Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.(Core task)

Top Skills Required

Active Listening
Speaking
Critical Thinking
Social Perceptiveness
Reading Comprehension
Writing
Judgment and Decision Making
Coordination
Complex Problem Solving
Time Management

Knowledge Areas

Sales and MarketingEnglish LanguageCommunications and MediaCustomer and Personal ServiceAdministration and ManagementComputers and ElectronicsAdministrativeMathematics

Technology & Tools Used

In-Demand Technologies

Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe Photoshop

Other Tools

Actuate BIRTAdobe Acrobat ReaderAdobe DreamweaverAdobe Experience Manager (AEM)Adobe PageMakerAdobe Premiere ProAdRelevanceApple Final Cut ProApple iMovie

Daily Work Activities

Working with Computers
Communicating with People Outside the Organization
Getting Information
Communicating with Supervisors, Peers, or Subordinates
Organizing, Planning, and Prioritizing Work
Thinking Creatively
Establishing and Maintaining Interpersonal Relationships
Making Decisions and Solving Problems

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