AI Assistant for Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Considerable Preparation Needed

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Core Responsibilities

  • 1Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.(Core task)
  • 2Maintain assigned account bases while developing new accounts.(Core task)
  • 3Provide clients with estimates of the costs of advertising products or services.(Core task)
  • 4Locate and contact potential clients to offer advertising services.(Core task)
  • 5Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.(Core task)
  • 6Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.(Core task)
  • 7Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.(Core task)
  • 8Process all correspondence and paperwork related to accounts.(Core task)
  • 9Draw up contracts for advertising work, and collect payments due.(Core task)
  • 10Deliver advertising or illustration proofs to customers for approval.(Core task)

Top Skills Required

Speaking
Persuasion
Social Perceptiveness
Service Orientation
Active Listening
Negotiation
Reading Comprehension
Critical Thinking
Judgment and Decision Making
Writing

Knowledge Areas

Sales and MarketingCustomer and Personal ServiceEnglish LanguageCommunications and MediaMathematicsAdministrativeComputers and ElectronicsAdministration and Management

Technology & Tools Used

In-Demand Technologies

Adobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopCanvaFacebookGoogle AnalyticsMicrosoft AccessMicrosoft Excel

Other Tools

Contact management softwareCustomer relationship management CRM softwareEmail softwareFileMaker ProGoogle AdsMicrosoft Dynamics

Daily Work Activities

Selling or Influencing Others
Communicating with People Outside the Organization
Establishing and Maintaining Interpersonal Relationships
Thinking Creatively
Performing for or Working Directly with the Public
Getting Information
Organizing, Planning, and Prioritizing Work
Working with Computers

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